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This case study highlights the effectiveness of employing a full-funnel marketing strategy to drive remarkable global expansion.
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DYU, a leading brand in the smart electric bicycle industry, has sold over 1,000,000 bicycles worldwide and holds over 100 patents globally. With riders in over 60 countries, DYU has made a significant impact on the e-bike market.Â
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As the consumer shopping journey has become increasingly complex, DYU faced challenges in connecting with international consumers directly through its Direct-to-Consumer (DTC) site. The brand needed to adapt to the evolving behaviors of consumers, who now interact with brands through multiple, non-linear touchpoints. To address these challenges, DYU turned to PartnerBoost’s global affiliate media ecosystem to implement a comprehensive, full-funnel marketing strategy.
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DYU’s partnership with PartnerBoost involved a strategic implementation of full-funnel marketing tactics. Through collaborations with top-of-the-funnel (TOFU) platforms like Instagram and YouTube creators, mid-funnel (MOFU) platforms like product guides and review sites, and bottom-of-the-funnel (BOFU) platforms like cashback, coupon, and deal sites, DYU was able to reach consumers at every touchpoint. PartnerBoost’s advanced technology allowed DYU to monitor the performance of these touchpoints in real-time, providing precise attribution and enabling the brand to optimize its marketing efforts continuously.
The results of this partnership were nothing short of remarkable. DYU successfully recruited over 850 partners, achieved brand exposure of over 5,000,000+, exceeded 100,000 click-throughs, and saw a monthly sales growth rate of 240%. These metrics highlight the effectiveness of the full-funnel marketing strategy and the power of partnership marketing in driving global expansion.
The partnership between DYU and PartnerBoost was pivotal in navigating the complexities of modern consumer behavior. With the proliferation of digital platforms and the ever-expanding number of consumer touchpoints, brands like DYU face the challenge of staying top-of-mind throughout the entire customer journey. The collaboration with PartnerBoost allowed DYU to decentralize its media and communication strategy, ensuring that it could effectively reach consumers at every stage of the funnel—whether they were discovering the brand for the first time, researching products, or making a purchase decision. By leveraging the diverse media network provided by PartnerBoost, DYU could strategically engage with consumers across multiple platforms, maximizing brand exposure and driving sales growth.
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The partnership between DYU and PartnerBoost showcases the immense potential of partnership marketing in today’s complex consumer landscape. By strategically leveraging a diverse media network and implementing a full-funnel marketing approach, DYU was able to overcome the challenges of modern consumer behavior and achieve significant growth in brand visibility and sales. This case study serves as a testament to the power of collaboration in driving business success.
TL;DR: Driving external traffic is the single most powerful way to claim a 10% Brand Referral Bonus (BRB) and secure Page 1 organic keyword rankings. However, in 2026, Amazon has silently upgraded its anti-manipulation and traffic-tracking sub-systems. Broken parameters, multi-layered shortener drops, and aggressive landing page setups are causing brands to lose thousands in rebates, experience tracking blackouts, or trigger account warnings. This guide provides an enterprise checklist to audit your off-site links before your next big campaign launch.
In the hyper-competitive Amazon landscape, every advanced seller knows that the battlefield has shifted off-platform. With internal PPC costs reaching unsustainable highs, driving external traffic is the definitive way to climb the Best Sellers Rank (BSR). However, the days of "single-channel hacking"—where a brand could spam a basic Facebook group with 70% off discount codes and rank overnight—are officially dead. The updated Amazon A10 Algorithm is highly sophisticated. It doesn’t just look at sales volume; it evaluates the quality, velocity, and diversity of the traffic entering your listing. To win the long-game, brands must transition from fragmented "campaigns" to a structured, diversified traffic matrix. Here is how to build an off-site traffic ecosystem that the Amazon algorithm loves, and how different publisher tiers play their part.
Every Amazon seller knows that relying solely on Amazon PPC is becoming a margin-killer. As on-site ad costs soar, driving off-Amazon traffic (external traffic) is no longer optional—it is a core strategy to boost keyword rankings and maintain market share.But what if Amazon paid you back for bringing new customers to their platform?Enter the Amazon Brand Referral Bonus (BRB). If you aren't leveraging this official program, you are leaving thousands of dollars on the table. In this guide, we’ll break down exactly how BRB works and how smart brands are structuring their workflows to maximize profitability.
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