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DYU, a leading brand in the smart electric bicycle industry, has sold over 1,000,000 bicycles worldwide and holds over 100 patents globally. With riders in over 60 countries, DYU has made a significant impact on the e-bike market. 
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Results Overview

The Challenge

As the consumer shopping journey has become increasingly complex, DYU faced challenges in connecting with international consumers directly through its Direct-to-Consumer (DTC) site. The brand needed to adapt to the evolving behaviors of consumers, who now interact with brands through multiple, non-linear touchpoints. To address these challenges, DYU turned to PartnerBoost’s global affiliate media ecosystem to implement a comprehensive, full-funnel marketing strategy.

Solution

DYU’s partnership with PartnerBoost involved a strategic implementation of full-funnel marketing tactics. Through collaborations with top-of-the-funnel (TOFU) platforms like Instagram and YouTube creators, mid-funnel (MOFU) platforms like product guides and review sites, and bottom-of-the-funnel (BOFU) platforms like cashback, coupon, and deal sites, DYU was able to reach consumers at every touchpoint. PartnerBoost’s advanced technology allowed DYU to monitor the performance of these touchpoints in real-time, providing precise attribution and enabling the brand to optimize its marketing efforts continuously.

Results

The results of this partnership were nothing short of remarkable. DYU successfully recruited over 850 partners, achieved brand exposure of over 5,000,000+, exceeded 100,000 click-throughs, and saw a monthly sales growth rate of 240%. These metrics highlight the effectiveness of the full-funnel marketing strategy and the power of partnership marketing in driving global expansion.

Why This Partnership Matters

The partnership between DYU and PartnerBoost was pivotal in navigating the complexities of modern consumer behavior. With the proliferation of digital platforms and the ever-expanding number of consumer touchpoints, brands like DYU face the challenge of staying top-of-mind throughout the entire customer journey. The collaboration with PartnerBoost allowed DYU to decentralize its media and communication strategy, ensuring that it could effectively reach consumers at every stage of the funnel—whether they were discovering the brand for the first time, researching products, or making a purchase decision. By leveraging the diverse media network provided by PartnerBoost, DYU could strategically engage with consumers across multiple platforms, maximizing brand exposure and driving sales growth.

Customer Testimonial

Conclusion

The partnership between DYU and PartnerBoost showcases the immense potential of partnership marketing in today’s complex consumer landscape. By strategically leveraging a diverse media network and implementing a full-funnel marketing approach, DYU was able to overcome the challenges of modern consumer behavior and achieve significant growth in brand visibility and sales. This case study serves as a testament to the power of collaboration in driving business success.