Discover how Amazon affiliate programs are transforming Seller growth by driving off-Amazon traffic, boosting BSR, and cutting ad costs with performance-based marketing.
As Amazon continues to dominate online retail, the way brands market on the platform is evolving just as rapidly. Traditional tactics like PPC ads and product listing optimization have long been the go-to strategies for Sellers. But those methods are no longer enough to stay competitive in an increasingly saturated marketplace.
What’s changed? A lot - especially in the world of affiliate marketing.
For years, one of the biggest limitations for Amazon Sellers was the inability to properly measure and attribute off-Amazon marketing efforts. There was no clear way to track how an editorial article, influencer posting, a blog post, or a deal site listing contributed to product sales.
“PartnerBoost took Amazon Affiliate a step further by building an affiliate platform and ecosystem specifically for Amazon Sellers. They built transparent tracking and commission management tools and created the first of its kind distributed Amazon affiliate network. Sellers have needed this affiliate reach for years and it is finally going mainstream.” Patrick Lavin – Managing Director, Versa Marketing
Thanks to attribution tracking, affiliate marketing has become a scalable, trackable, and highly profitable channel for Amazon brands. Agencies like Versa Marketing have leveraged this transformation to help clients establish and grow robust affiliate programs that drive real results.
The ability to drive high-intent, off-Amazon traffic is where affiliate marketing truly shines. These are customers who are already in discovery mode—often reading reviews, browsing product roundups, or exploring new trends—before they even land on Amazon. That means brand visibility happens earlier in the purchase journey, which is a major advantage.
Case in point: A Versa Marketing Amazon Seller Program in the kitchen category generated thousands of orders through affiliate partnerships, with a staggering low 10% of sales marketing cost. That level of efficiency is hard to replicate through paid media alone.
Because affiliate-driven sales are considered off-Amazon traffic, they carry extra weight in Amazon’s ranking algorithm. Sellers who strategically push traffic to specific ASINs through affiliates can rapidly climb the ranks in their categories.
Case example: One technology client worked with Versa Marketing to prioritize affiliate traffic on a high-potential ASIN. In less than six months, the product skyrocketed in product ranking.
This shift in Best Seller Ranking (BSR) had a flywheel effect: more visibility, more sales, and more long-term growth—all stemming from affiliate-driven momentum.
Amazon PPC has become increasingly expensive, and for many brands, the returns are diminishing. As a result, more Sellers are reallocating portions of their ad spend into performance-based affiliate marketing programs.
What was once a secondary channel is now taking center stage in C-level discussions. For many Sellers, affiliate marketing has gone from “nice to have” to “mission critical.”
One of the biggest affiliate breakthroughs in recent years is access to premium publishers. These include editorial placements on high-traffic sites, influencer reviews, deal aggregators, and niche content creators.
When managed strategically, these partnerships drive both immediate conversions and long-term brands sales.
“At Versa Marketing, we’ve secured Amazon Sellers features in holiday gift guides, roundups on large media ‘best of’ listicles, and reviews from trusted voices in their niche—each of which can lead to sustained traffic and a significant spike in sales.” Patrick Lavin, Managing Director, Versa Marketing
The Amazon marketplace is changing. To thrive, Sellers need more than just great products and good PPC strategy—they need scalable, trackable, and diversified marketing channels.
Affiliate marketing, especially when powered by platforms like PartnerBoost, is delivering exactly that.
Whether you're just beginning to explore affiliate partnerships or looking to scale an existing program, it's clear that the future of Amazon growth is performance-driven—and affiliate marketing is at the center of that shift.
%403x.png){kind=small}
