October marks the start of Amazon’s most profitable quarter — the perfect time for publishers to maximize performance and earnings. This season is packed with some of the biggest global retail moments of the year, each bringing a surge in consumer demand and fresh opportunities for affiliates, creators, and publishers to drive results. From Prime Big Deal Days to Black Friday and Cyber Monday, these highly anticipated events attract millions of eager shoppers looking for the best deals.

Amazon Q4 Shopping Events to Watch

Prime Big Deal Days (October 2025)
Amazon’s Prime Big Deal Days marks the official kickoff to the holiday shopping season — and one of the most lucrative opportunities of the year for publishers. This two-day global event brings together millions of Prime members eager to score early holiday discounts across every category, from tech and home essentials to fashion and beauty.

For publishers, it’s the perfect moment to showcase limited-time Lightning Deals, Prime-exclusive savings, and holiday gift picks that inspire early shopping decisions. With shoppers actively searching for value, curated deal roundups, product reviews, and themed buying guides can capture massive engagement and conversions.

Black Friday & Cyber Monday (November 2025)
The most anticipated shopping weekend of the year, Black Friday and Cyber Monday, delivers a wave of unbeatable deals and record-breaking sales. These back-to-back events are prime time for publishers to tap into massive consumer demand, as millions of shoppers flock online in search of the hottest tech deals, must-have gadgets, home upgrades, and holiday gifts at their lowest prices.

Last-Minute Holiday Sales (December 2025)
As the holidays near, Amazon ramps up shipping offers and special deals. This is the ideal time for publishers to feature curated “still in stock” or “fast shipping” gift guides that capture high-intent shoppers.

Every Q4 event brings unique opportunities — and PartnerBoost is here to help publishers and advertisers turn them into measurable growth.

Why Partner with PartnerBoost

PartnerBoost helps advertisers and publishers unlock new performance opportunities through data-driven tools and strategic campaign support.

As a member of the Amazon Service Provider Network (SPN), PartnerBoost is trusted by Amazon sellers to help grow and optimize their performance marketing campaigns. Being part of the SPN allows us to connect advertisers with qualified publishers and proven solutions that align with Amazon’s best practices — ensuring every partnership delivers strong, compliant results.

We also offer features designed to help brands and publishers collaborate more effectively. One of these is the Amazon Promo Code Amplification tool — built to distribute and amplify exclusive promo codes to top media outlets, cashback platforms, and deal publishers.

With Promo Code Amplification, advertisers can:

• Reach highly engaged, deal-driven audiences
  
  
• Target offers to shoppers most likely to convert
  
  
• Increase visibility and conversion rates during peak shopping events
  
  
• Upload and manage promo codes at scale for faster campaign activation
  
  

This feature creates a direct bridge between advertisers and publishers, helping both sides maximize revenue opportunities during high-traffic events like Amazon’s Q4 sales.

Drive Your Q4 Growth with PartnerBoost

Q4 is when performance peaks — and PartnerBoost helps you make the most of it. By combining Amazon SPN expertise with advanced promotional tools, we empower advertisers and publishers to launch smarter, more profitable campaigns.

Partner with PartnerBoost today and make every Amazon event a success.